On the fourth day of speaker announcements, we present our Content & Branding group!
Find out more about each of the speakers who will be delivering talks and hosting workshops on topics relating to content and branding at WordCamp Europe 2019 in Berlin.
Aleyda Solís
Growing your WordPress site organic search traffic in a mobile-first world: How to evolve your SEO for a mobile-first audience and Google’s mobile-first index
Aleyda is an experienced SEO consultant and the founder of Orainti, a boutique SEO consultancy. She is also a blogger at Search Engine Land and Search Engine Journal, has been a speaker at over 100 conferences in 20 countries, and is the author of publications such as SEO, Las Claves Esenciales.
Aleyda has been named the European Search Personality of the Year for 2018, and featured in Forbes Top 10 Online Marketing Experts to Follow and in Hubspot as one of 59 Female Marketing and Growth Experts You Should be Following.
Annelieke Van Den Berg
[Workshop] How to create a UTM tag protocol
Annelieke is the lead of the research department at Yoast. She focuses on data, especially data from Google Analytics that provides insight on understanding an audience, and she writes about it regularly on the Yoast blog.
When not at work, Annelieke enjoys spending time with her 4-year-old daughter, singing, and riding her bike.
Fernando Tellado
Copywriting tricks, technics, and CTAs for bloggers and marketeers to improve conversion rates
Fernando has written three WordPress books, authors the largest blog about WordPress in Spanish (AyudaWP), and is SiteGround’s WordPress ambassador.
He is also global coordinator of Spanish translations and Spanish forums, administrator of WordPress Spain, and co-organiser of WordCamp Madrid and several WordPress meetups.
Jesse van de Hulsbeek
How to engage your online audience: Lessons from the field of education [with Marieke van de Rakt] & [Workshop] SEO copywriting
Jesse is the lead at Yoast Academy, Yoast’s online SEO training platform.
As a university trained teacher, he is responsible for creating the best possible learning environment for students, and specializes in evidence-based e-learning, effective practice tasks, and fostering deep learning.
Marieke van de Rakt
How to engage your online audience: Lessons from the field of education [with Jesse van de Hulsbeek]
Marieke is a partner and CEO at Yoast. She founded Yoast Academy and manages marketing, research, and the Yoast project teams. Her favourite SEO topics are SEO copywriting and site structure.
Marieke has a PhD in social science and, together with her husband Joost de Valk, has four children.
Michiel Heijmans
[Workshop] Live website reviews
Michiel is a partner and COO at Yoast and an Internet veteran. His daily goal is to kick-start site optimisation in the most practical way.
With so much to do and so little time, Michiel has a blast at Yoast, all day, every day.
Omar Reiss
The promise of structured data and blocks
Omar joined Yoast in September 2014 as a software architect and quickly became responsible for professionalising development processes. As a partner and CTO, he focuses on the bigger picture of software development at Yoast, working together with a great team of skilled software engineers.
Omar spends a lot of time contributing back to WordPress and was a release lead for 5.0, integrating JavaScript packages into WordPress core.
Vassilena Valchanova
[Workshop] The big, bad content planning workshop
Vassilena has 10 years of experience in marketing. She works as a digital strategist for Enhancv, a startup helping people to create standout resumes. Her expertise covers marketing strategy, content marketing, and measurement in different industries, such as consumer electronics, e-commerce, and SaaS.
In her spare time, Vassilena organises popular science events, teaches digital marketing, and blogs on digital strategy and growth.
Viola Eva
[Workshop] SEO for content marketing
Viola specialises in SEO testing, correlational SEO, and data-driven content creation. She is co-founder and an SEO consultant for Flow SEO, and is known as a public speaker on SEO and online entrepreneurship. In 2017-18, Viola gave more than 50+ practical workshops and talks, including at Search Marketing Summit Sydney, Tech Open Air Berlin, and UnGagged Las Vegas. She is also co-founder of Digital Marketing Skill Share (DMSS), a yearly international digital marketing conference in Bali.
Yvette Sonneveld
Reduce, reuse and recycle – 7 Ways to repurpose content and maximise your effort
Yvette helps owners of small and medium-sized businesses across the globe use inbound marketing strategies to land more clients. Not just any clients, but those who will love you and your team for both your expertise and your personality.